Case Studies
A selection of product initiatives that delivered measurable business outcomes for startups and scale-ups.
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Series A Automotive Fintech Startup
B2B Automotive E-commerce Platform Rebuild and Launch
Led complete platform rebuild for automotive fintech startup, resulting in 2x revenue increase within 6 months through improved UX and product-led growth strategy.
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Series A Proptech Startup
Commercial Property Search Platform
Built comprehensive property search platform from the ground up, increasing available listings from ~250 to over 3,000 and transforming internal tool into market-facing product.
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Z Energy (Leading NZ Energy Provider)
Pumped Loyalty Feature Launch
Delivered high-impact mobile loyalty feature for nationwide launch, coordinating cross-functional teams and feature flagging for precise campaign timing.
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